Founded in 2020, Saharnaya Selidi emerged from a recognition of the gap between creative talent and business success in the Australian fashion industry. We witnessed countless talented designers struggle with the business side of fashion, from sourcing manufacturers to developing marketing strategies.
Our founders, with combined experience of over 20 years in fashion retail, manufacturing, and brand development, decided to create a consultancy that would bridge this gap. We've since helped over 150 brands successfully launch in the Australian market, with many going on to achieve national and international recognition.
Today, we're proud to be one of Australia's leading fashion brand launch consultancies, known for our personalized approach, industry expertise, and commitment to our clients' success.
